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AI Integrations

Connect AI To The Systems You Already Use.

AI does not need to replace your software; it needs to reach it. The value appears when a model can read the record in your CRM, check the order in your ERP, see the thread in your inbox and then act — inside the tools your team already knows, under permissions your security team already understands.

  • No rip-and-replace
  • Least-privilege access
  • Two-way sync
  • Monitored in production
The integration layer

One AI layer, sitting across everything you already run

Rather than adding another disconnected tool, we place a reasoning layer between your systems. It reads from each of them, decides what should happen, and writes back through the same permissions a member of staff would have.

AI Layer

One reasoning layer, connected to every system below.

  • CRM

    Contacts, deal stages and activity history move both ways, so the AI works from live pipeline data.

  • ERP

    Orders, stock levels and supplier records are read for context and written back once validated.

  • Email

    Inbound mail is classified and summarised; replies are drafted or sent under your sending domain.

  • Google Workspace

    Docs, Sheets and Drive become both a knowledge source and a destination for generated output.

  • Microsoft 365

    Outlook, Teams, SharePoint and Excel connect through Graph with scoped, auditable permissions.

  • Slack

    Notifications, approval prompts and human handoffs arrive in the channel that owns the process.

  • WhatsApp

    Customer conversations run over the Business API with template compliance handled for you.

  • Calendars

    Real availability is checked before anything is offered, and bookings write straight to the owner’s calendar.

  • Databases

    Read replicas and scoped service accounts give the AI facts without giving it write access to everything.

  • Helpdesk

    Tickets are triaged, tagged, answered or escalated, with the full reasoning trail attached.

  • Payments

    Charges, refunds and subscription state are read freely; anything that moves money needs approval.

  • Custom APIs

    Your own REST or GraphQL services, wrapped as tools the AI can call with typed inputs and outputs.

Where the value shows up

live workflow
  1. Existing systemsCRM, ERP, inbox
  2. AI layerReads, reasons, decides
  3. Automated workflowsActions executed
  4. Business resultsFaster, cheaper, tracked

Integration is never the goal in itself. It is the step that turns a capable model into a system that changes an operational number.

What we connect to

The platforms we are asked for most

This is a starting point rather than a limit. If a system exposes an API, a database, a webhook or even a scheduled export, it can be part of the workflow.

CRM and sales

Where pipeline truth lives. Usually the first system an AI layer needs to both read and write.

  • Salesforce
  • HubSpot
  • Zoho
  • Pipedrive
  • Microsoft Dynamics 365
  • Close
  • Copper

ERP and finance

Orders, stock, invoices and ledgers. Read access is easy; write access is earned through validation.

  • SAP
  • Oracle NetSuite
  • QuickBooks
  • Xero
  • Odoo
  • Sage
  • Tally

Communication and support

The channels your customers actually use, plus the queues your team works out of.

  • Slack
  • Microsoft Teams
  • WhatsApp Business
  • Twilio
  • Zendesk
  • Freshdesk
  • Intercom

Productivity

Documents, calendars and trackers double as knowledge sources and as destinations for output.

  • Microsoft 365
  • Google Workspace
  • Notion
  • Airtable
  • Calendly
  • Asana
  • ClickUp
  • Jira

Data and warehousing

Direct connections for grounding, retrieval and reporting, through scoped service accounts.

  • PostgreSQL
  • MySQL
  • MongoDB
  • Snowflake
  • BigQuery
  • Elasticsearch
  • S3-compatible storage

Commerce and payments

Order status, fulfilment and billing state — the data behind most inbound customer questions.

  • Shopify
  • WooCommerce
  • Magento
  • Stripe
  • PayPal
  • Amazon Seller Central

Custom and orchestration

Your own services, plus the glue for anything that predates the concept of an API.

  • Custom REST / GraphQL APIs
  • Webhooks
  • Zapier
  • Make
  • n8n
  • SFTP and scheduled file drops
  • Legacy screens via RPA
How an integration actually gets built

Five steps, in this order, every time

Integration work fails in predictable ways: over-broad credentials, mismatched records, unbounded permissions, duplicate writes and silent breakage. The sequence below exists to close each of those in turn.

01

Access and auth

We start with the least privilege that makes the workflow possible: a dedicated service account or OAuth app scoped to specific objects and specific actions, never a borrowed admin login. Credentials live in a managed secret store with rotation, not inside a workflow step. Where a vendor only offers all-or-nothing API keys, we put a proxy in front of it so the AI still cannot reach beyond its remit.

02

Data mapping

Every system models the same business object slightly differently. A “customer” in your ERP is not the same record as a “contact” in your CRM, and your helpdesk probably keys on email address alone. We agree the canonical shape, define the matching keys, handle the messy cases — duplicates, missing identifiers, free-text fields that should have been enums — and document the mapping so nobody has to reverse-engineer it later.

03

Guardrails and permissions

The AI inherits rules, not a blank cheque. Actions are split into three tiers: free to perform, allowed with logging, and requiring explicit human approval. Anything that moves money, contacts a named client, deletes a record or changes a contract sits in the third tier by default. Field-level permissions stop sensitive data reaching the model at all, and role-based rules mean the assistant cannot surface a record the requesting user could not open themselves.

04

Sync strategy

Then we decide how data actually moves. Webhooks and event streams where the source system supports them, polling on a sensible interval where it does not, and batch reconciliation overnight to catch whatever both missed. Writes are idempotent, so a retry cannot create a duplicate record, and conflicts resolve against a declared system of record rather than whichever update happened to arrive last.

05

Monitoring

Integrations do not fail loudly. Tokens expire, rate limits tighten, a field gets renamed, a schema changes on a Friday. We instrument every connection with health checks, failure alerts, latency and volume dashboards, and a dead-letter queue that holds failed records instead of dropping them. When something breaks you find out from an alert, not from a customer.

Integration patterns

Three shapes, and when each one is the right answer

Most integration disagreements are really a disagreement about which of these three you are buying. Choosing deliberately saves months.

Read-only enrichment

The AI reads from your systems and produces answers, summaries or briefs, but never writes back. Nothing in your source data can be corrupted by the integration, which makes it the fastest path to production and the easiest to get security sign-off for.

When to use it

Use when you want value quickly, the data is sensitive, or the organisation is not yet comfortable letting AI change records.

What it costs you

Trade-off: a person still has to act on the output, so it saves thinking time rather than handling time.

Bidirectional sync

Records stay aligned across two or more systems. The AI reads context, takes a decision and writes the result back — a CRM stage change, an updated ticket, an ERP record. This is where duplicate data entry actually disappears.

When to use it

Use when the same information is being maintained by hand in more than one place and the copies keep diverging.

What it costs you

Trade-off: needs a declared system of record, idempotent writes and conflict rules, so it takes longer to design properly.

Event-driven automation

A business event — a form submitted, a payment failed, a deal moved, a document received — triggers a workflow that runs to completion on its own. Nothing is polled, nothing waits for a person to notice, and the response happens in seconds.

When to use it

Use when the delay between something happening and someone reacting to it is itself the cost.

What it costs you

Trade-off: requires webhook support or a reliable change-detection strategy, and disciplined retry and replay handling.

Questions

What IT teams ask us first

These are the five questions that decide whether an integration gets approved. Answered the way we would answer them on a call with your security lead.

No, and we prefer not to have it. What we need is a dedicated service account or OAuth application scoped to the specific objects and actions the workflow uses — for example, read on contacts and deals, write on deal stage only. Your IT or operations team creates it, holds it, and can revoke it at any time without breaking anything else. Admin credentials are occasionally required for the initial app registration on platforms like Microsoft 365 or Salesforce; in those cases someone on your side performs the consent step while we walk them through it, and we never hold the admin credential ourselves.

Make your existing systems the advantage

Send us your stack — CRM, ERP, inbox, helpdesk, databases, the spreadsheet nobody admits to. We will map what can be connected, what it unlocks, and what it would take to build.

Integration map and access plan included · No obligation