Sales
Outbound stops the moment your reps get busy with live deals, so pipeline arrives in waves and every dry quarter starts three months earlier than anyone admits.
Solutions library
Every place AI can do real work in your business.
Browse by department or search for the job you want done. Each entry shows the problem it removes, the system we would build, the workflow it runs, and the benefit you should expect to see.
- Sales
- Support
- Operations
- Finance
- HR
- Procurement
Showing 51 of 51 use cases.
Sales
Every form fill is treated identically, so senior time is spent on enquiries that were never going to buy while the serious ones wait in the same queue.
Sales
A lead arrives as a name and an email, and someone spends fifteen minutes on the company website before the first call to work out who they are.
Sales
Most deals are lost to silence rather than to a competitor. Follow-up depends on a person remembering, and people remember twice.
Sales
Every proposal is rebuilt from the last vaguely similar one, which means inconsistent pricing, stale case studies and two days of senior time per document.
Sales
People walk into calls having skimmed the CRM record on the way, and the customer notices they are repeating themselves.
Sales
The CRM is only as good as the discipline of the busiest person on the team, so forecasts are built on records that stopped being true weeks ago.
Sales
What was agreed on a call lives in one person’s memory until they write it up, and roughly half the time they never do.
Marketing
The content calendar is ambitious in January and abandoned by March because every piece needs research, drafting, editing and formatting from the same two people.
Marketing
One message is written for everybody, so it speaks precisely to nobody, and the segments you designed are too expensive to actually write for.
Marketing
Launching a campaign means the same twenty manual steps across five tools, and one missed step means broken tracking discovered a week later.
Marketing
Content is commissioned on instinct, then underperforms because nobody checked what the search intent behind the topic actually was.
Marketing
A webinar, report or long article gets published once and then never worked again, because cutting it into channel assets is nobody’s job.
Marketing
Creative testing stalls because writing forty variants is tedious, so the same three ads run until fatigue kills performance.
Marketing
Public reviews and comments go unanswered for weeks, which reads as indifference to every future customer who scrolls past them.
Customer Support
The majority of tickets are the same small set of questions, answered by hand, every day, with quality that varies by who is on shift.
Customer Support
Calls queue at peak, hold music does the work of an apology, and after hours the line simply is not answered.
Customer Support
Visitors cannot find the answer in your help centre, so they either open a ticket or leave, and you only ever hear about the first group.
Customer Support
Tickets are categorised inconsistently by whoever picks them up, so routing is slow and support reporting cannot be trusted.
Customer Support
Customers message on WhatsApp because it is where they already are, and those conversations live outside every system you report on.
Customer Support
The help centre is written once and then rots, while the same undocumented questions are answered by hand a hundred times a month.
Customer Support
Tickets are closed and forgotten, so you learn about a bad experience when the customer churns rather than when it happened.
Operations
One job hops between five tools and three people, and most of the elapsed time is work waiting in an inbox rather than work being done.
Operations
People re-key the same information between systems that do not talk to each other, slowly, and with the error rate that always comes with retyping.
Operations
The weekly report is assembled by hand from four systems, arrives on Wednesday, and describes a situation that was true on Friday.
Operations
Problems are noticed when a customer complains, because nobody has time to watch the systems that would have shown it first.
Operations
The answer exists in a procedure document nobody can find, so people interrupt the one colleague who knows, and the answer varies.
Operations
Jobs are allocated on a whiteboard and over phone calls, so travel time is wasted and a cancellation takes an hour to reorganise.
Operations
QA covers whatever sample a supervisor has time for, which is a small and non-random slice of what actually shipped.
HR
Four hundred applications arrive for one role, the first fifty get a real read and the rest get a glance, which is neither fair nor effective.
HR
Coordinating a panel across three diaries takes a dozen emails, and good candidates go quiet during the delay.
HR
HR spends its week answering the same questions about leave, expenses, benefits and payroll dates, none of which require an HR professional.
HR
Onboarding is a checklist in someone’s head spanning IT, payroll, access and training, and something is always missed on the first day.
HR
Roles are advertised with a copy of the last similar advert, so the criteria are vague and interviewers each assess something different.
HR
Free-text survey responses and exit interviews are read once, summarised loosely, and never compared across periods.
Finance
Supplier invoices arrive as PDFs in a shared inbox and are typed into the ledger by a person who also decides the coding from memory.
Finance
Bank statements, KYC packs and financial documents arrive in a dozen layouts, and turning them into usable data is manual by default.
Finance
Month-end reconciliation consumes analyst days, almost all of it spent confirming the lines that were always going to match.
Finance
The board pack is assembled manually and arrives as numbers with no explanation, so the first half of every meeting is spent asking what moved.
Finance
Chasing late payment is uncomfortable and easy to postpone, so debtor days grow quietly until cash flow makes it urgent.
Finance
Expense claims are approved on trust because checking every receipt against policy is not a good use of a manager’s evening.
Procurement
Sourcing a new supplier starts with a week of searching, and the shortlist ends up being whoever ranks well or was used last time.
Procurement
Quotes come back in ten different formats with different inclusions, and comparing them properly takes longer than requesting them did.
Procurement
Confirmations, delivery dates and document requests are chased one email at a time, and a supplier who goes quiet is noticed late.
Procurement
Supplier paper is signed under time pressure, so liability caps, auto-renewals and indexation clauses are discovered at renewal.
Procurement
Spend data is categorised inconsistently across entities and systems, so nobody can say with confidence what the organisation buys or from whom.
Healthcare
Reception cannot answer every call during clinic hours, and calls that go unanswered are appointments that go unbooked.
Healthcare
No-shows leave paid clinical time empty, and rescheduling depends on a patient calling back during the exact hours they are at work.
Healthcare
Practical questions about preparation, results timing, fees and directions arrive constantly and pull staff away from patients in front of them.
Healthcare
Intake forms and referral letters are re-keyed into the records system by hand, which is slow, error-prone and the least valuable use of trained staff.
Healthcare
Claims and prior-authorisation packs are assembled by hand, and a missing field means a rejection discovered weeks later.
From use case to system
A use case is a hypothesis. A system is what you actually run.
Picking an entry from this library is the start. What turns it into working software is the sequence underneath — and it is the same sequence every time.
Validate the problem
We check the volume, the cost and the failure modes before anything is designed. A use case that looks good on a slide often fails this step.
Design the guardrails
What the system may decide alone, what needs a person, and what it must never do. This is written down before the build starts.
Build and evaluate
We build against a test set drawn from your real cases, so quality is measured rather than assumed.
Deploy and watch
Staged rollout with monitoring on quality, cost and business outcome, plus a documented way to roll back.
Where each use case lands
The capability behind the use case
Most entries in the library are delivered through one of these eight capabilities, often in combination.
Cannot find the job you need done? Describe it to us — most of the systems we build were not on anyone’s list of standard use cases.
Found the one that matches your business?
Bring it to a strategy call. We will tell you what it would take to build, what it would cost to run, and whether it is the right first move.
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